“A guy needs his stuff.”
This is the introduction to the video for the Grabit Pack, which you can read after the jump. It is also a clear indication of the target audience: the man’s man. Yes, the guys that think that Tim Allen wasn’t funny because they didn’t believe Home Improvement was not an act. Guys who really do grunt like cavemen at the sight of an awesome power tool.
Or maybe they are targeting the guy geek. Hey man, I consider myself one of those, and my pockets tend to be filled with many gadgets. Gadgets, if I might add, that were not designed for the rigors of being in a pocket all day.
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