Sony ensures that shutterbugs will be kept happy with the announcement of their new Alpha a850 DSLR camera alongside a brand new 28-75mm F2.8 lens. The a850 model won’t fall short in terms of megapixel count compared to its flagship a900 model, where it boasts a similar 24.6-megapixel sensor as well as retain most of the a900’s features, but won’t break the bank in these economically challenging times by offering the body for less than $2,000. At this price point, it is interesting to see Sony’s strategy of bringing the benefits of a full-frame digital SLR camera to a broader group of consumers, where the a850 is equally at home in the hands of a high-end professional down to the amateur enthusiast.
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